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ABOUT ANALYTICS & INSIGHTS MATTER

OUR APPROACH

AIM works at the intersection of social science and advanced data analytics to better understand the human experience.

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We amplify the impact of organizations addressing the most pressing human and social issues of our times, by first understanding what deeply motivates human behavior and then presenting strategies designed to work at the true heart of change.

We’re passionate collaborators and guides, here to expand upon your capabilities for determining where and how to deploy resources to equitably improve communities, workplaces and lives in ways that really matter.

AIM is a small consultancy, able to affordably scale to match the objectives of large and medium-sized projects. We stand poised with a robust professional network of trusted partners who we call upon as needed, spanning creative, media, transcreation, and racial equity, diversity and inclusion expertise.

GETTING TO THE HEART

“Working at the heart of change is built on earning the trust of our clients and partners.”

Randy Law, AIM CEO

Getting to the heart of difficult problems requires a willingness to ask and face tough questions, together. And sometimes, to have difficult, candid, conversations if we are to improve urgently needed outcomes.

Without this we simply cannot achieve the breakthroughs necessary for realizing and implementing what will lead to measurable change. AIM values and works to cultivate honest, productive, and respectful communication where all perspectives are actively sought and encouraged.

WALKING OUR TALK

When Randy and his former business partner designed AIM, they did so to bring their values, vision, experience, and talents into full alignment with their professional work. AIM continues to be a natural extension of who Randy is and how he lives.

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WORKING AT THE HEART OF CHANGE

AIM’s company promise is to work at the HEART of change to humbly understand and improve human experiences.

We believe this starts with walking our own talk by consistently practicing what we do best and seeking out, listening to, and learning from as many different stakeholders as possible, especially those commonly excluded and overlooked, to navigate the challenges before us.

By our nature and training, we value curiosity by elevating new perspectives that help portray a fuller view of any situation, because we find that’s the best way to discover groundbreaking solutions that bring people together.

To accomplish this, we strive to conduct ourselves as leaders who nurture collaborative environments with intention and skill to help everyone we engage with feel welcomed, respected, heard, and valued for their contribution.

PAYING IT FORWARD

Randy actively seeks out opportunities to contribute his time, talent and treasure to advance environmental and human health.

In the spirit of paying it forward, organizations benefiting from AIM’s recent expertise include Littleton Adventist Hospital in Littleton Colorado, the Turkey Rock Neighborhood Association in Woodland Park Colorado, The City of Denver Colorado, and the many colleagues from across the country who call upon AIM’s trusted expertise.

AIM CERTIFICATIONS

AIM is proudly certified by the following local and state-wide organizations:

To understand more about our certifications please ask us!

RANDY LAW

Co-founder & CEO
(he, him, his)

Randy has a unique combination of educational and professional background that has inspired and prepared him for doing the best work of his life as Co-Founder and CEO of Analytics and Insights Matter.

For nearly 30 years Randy has been shaping the experiences customers have with Fortune 500 brands through predictive analytics, customer satisfaction, organizational change readiness and performance causal analysis, in the principal roles he’s held with large and small consulting firms.

Also equipped with a PhD in Personality and Social Psychology from the University of Texas, an MA in Clinical Psychology from Michigan State University, a Project Management Certification, and nearly three decades examining complex customer motivations, Randy was primed for a new and more personally meaningful challenge. In 2018, Randy launched Analytics and Insights Matter with a former business partner, using their educational and business experiences to address social and environmental organizational systems on a broader scale within their own communities.